Investigating people’s interest in automobiles, and evaluating the variation of their tastes caused by economic growth in Japan, Mr. Yusuke Kaji formulated a practical theory on effective advertising. His activities helped deepen and broaden the public’s prepossession and reliance on automobiles. In recognition of these great achievements, the Japan Automotive Hall of Fame is honored to induct Mr. Yusuke Kaji into the Hall of Fame.

Shown below are some of Toyota advertising created under Kaji’s guidance.